Founder & CEO
Every content marketing initiative needs a plan. We sit down with you to learn about your content goals and to recommend ways to leverage our platform to grow your business and to generate results for your customers. We map the entire path from the creation of compelling content, its optimization for web and mobile placement, the strategic placement of content on branded media sites and social media, and its interaction with readers in order to turn them into customers. We can partner with you at any stage of the process or throughout the entire process.
Once you create the content, you need to optimize it for distribution. As an early adopter of RSS, PRConnect has developed and refined the process of distributing content. We promote RSS standards and tags that prepare content so that it surfaces in the right context.
We can also analyze your content and develop a strategy to make it more compelling. We can rewrite press releases to include more actionable and keyword-rich content. We can improve the tone of the press releases while following Associated Press Stylebook guidelines. In addition, we can certify those press releases that meet the PR industry's highest standards.
To maximize your content marketing efforts, PRConnect has developed a full suite of tools to help your clients leverage social media for customer outreach and acquisition. After the press releases have hit all the media outlets, PRConvert takes over and pushes the message directly to identified readers of the press release. This results in highly targeted traffic going straight to the customer's website. All measurable, all the time.
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We are a team of content creators, marketers and syndicators with over 20 years of experience in content marketing, SEO strategy and press release syndication.
Founder & CEO
COO & Managing Partner